Italian luxury fashion brand Moncler launched Moncler Genius in 2018, and since then each of their hugely successful drops and capsules with designers ranging from Pierpaolo Piccioli to Simone Rocha and Craig Green, have been heavily anticipated.
The 7 Moncler Frgmt Hiroshi Fujiwara 2021 is no different. In this largely black collection, the Japanese streetwear reinventor has merged functional design and mysterious slogans with the brand’s technical expertise, delivering seemingly normal pieces that are in fact full of hidden surprises.
Embracing Moncler’s holistic focus for innovation and design, the slogan of the season runs along the back of a jacket. Sounding rather matter-of-fact but wholly fitting WORLD OF MONCLER is a decisive feature of the collection. Whether right side up or upside down, read from any perspective its acronym, WOM, always reads the same.
And this season, for the very first time, the collection offers up a womenswear capsule, together with Fujiwara’s signature urban staples. Security patches and the new logo devised from Moncler’s vintage labels characterise the items, both boldly and discreetly.
