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7 Jul 2021

A New Layered Collection in a Rhapsody of Black

The much anticipated collection in the Moncler Genius series has just launched with “The Godfather of Streetwear”, Hiroshi Fujiwara, in the driver’s seat.
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Italian luxury fashion brand Moncler launched Moncler Genius in 2018, and since then each of their hugely successful drops and capsules with designers ranging from Pierpaolo Piccioli to Simone Rocha and Craig Green, have been heavily anticipated. 

The 7 Moncler Frgmt Hiroshi Fujiwara 2021 is no different. In this largely black collection, the Japanese streetwear reinventor has merged functional design and mysterious slogans with the brand’s technical expertise, delivering seemingly normal pieces that are in fact full of hidden surprises.

Embracing Moncler’s holistic focus for innovation and design, the slogan of the season runs along the back of a jacket. Sounding rather matter-of-fact but wholly fitting WORLD OF MONCLER is a decisive feature of the collection. Whether right side up or upside down, read from any perspective its acronym, WOM, always reads the same.

And this season, for the very first time, the collection offers up a womenswear capsule, together with Fujiwara’s signature urban staples. Security patches and the new logo devised from Moncler’s vintage labels characterise the items, both boldly and discreetly.

7 Moncler Frgmt Segin Peacoat, $2515; 7 Moncler Frgmt trousers $665. Photography by Anna Pogossova.
7 Moncler Frgmt Hantium Jacket, $2745; 7 Moncler Frgmt quilted skirt $1490. Photography by Anna Pogossova.
7 Moncler Frgmt Hantium Jacket, $2745. Photography by Anna Pogossova.
7 Moncler Frgmt Maphe Jacket (top), $1260; Moncler Dombay jacket in black (bottom), $2860. Photography by Anna Pogossova.
7 Moncler Frgmt Dombay jacket in black, $2860; 7 Moncler Frgmt Anthemyx Jacket, $3180. Photography by Anna Pogossova.
7 Moncler Frgmt quilted skirt, $1490. Photography by Anna Pogossova.
Photographer: Anna Pogossova at B&A. Artist / Set Design: Jordan Gogos at Lion Artist Management. Production: Sunday Service Agency. With thanks to Studio FF.
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