Aje Athletica's Runway 23 collection, staged at the Opera House, Sydney. Photograph courtesy of the brand. Fashion Week may have come and gone, but that doesn’t mean appetite for runways has diminished. In fact, Aje Group (which encompasses Aje, Aje Athletica and wellness brand Ikkari) took advantage of the off-off schedule timing to stage a packed harbourside presentation of its Aje Athletica collection, Runway 23.
Hosted inside the Sydney Opera House’s Bennelong restaurant, models walked a tiered runway in the brand’s distinct blend of design, performance and leisurewear. “We mark a significant chapter for Aje Athletica as we premiere our runway at this iconic locale,” says the brand’s co-founder and creative direction Adrian Norris. This presentation embodies our brand ethos, where style and motion converge, embracing our customers’ pursuit of confidence and well-being.”
Conceived by Norris and co-founder Edwina Forest, Runway 23 sought inspiration from sports arenas and finds inspiration in sports arenas, deconstructing architectural nuances into a refined blend of form and function.
A tension between style and performance lies at the heart of the Runway 23 off-duty wardrobe. The collection’s vibrant colourscape features Power Pink, Electric Blue, and Solar Blaze Yellow accents, while oversized silhouettes counterbalance activewear’s body-conscious elements. This interplay extends to the materials used; form-hugging utilitarian pieces harmonise with soft outerwear, conjuring fluidity in each ensemble. Notably, 70 per cent of Runway 23 employs recycled and organic fabrics.
“Aje Athletica’s identity has always interwoven performance with style,” says Forest. “This release finds its muse in the symbiotic relationship between setting and utility.”
Keeping accessibility at the fore, 10 looks from Runway 23 were marketed as ‘see-now-buy-now’, obtainable directly after the show at all Aje Athletica brick-and-mortar and online boutiques.
