Photographs courtesy of the Australian Fashion Council and the brands.
Photographs courtesy of Australian Fashion Council and the brands.
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22 May 2025

Fresh Faced: Beauty Trends at Australian Fashion Week 2025

Skin-first meets a high-fashion flush.
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Australian Fashion Week (AFW) has taken a bow for 2025, setting both the sartorial and beauty agenda for the months to come.

This year, the AFW beauty runway delivered high-gloss hair (see: The Frontier), blushed-out cheeks at Nagnata and Lee Mathews, and a return to the textured, low-slung ponytail courtesy of hairstylist Diana Gorgevski at the Beare Park show. 

Here, T Australia is sharing the beauty trends to know (and replicate) from Australian Fashion Week 2025.

Serving Skin

We know the “no makeup makeup” look has been BeautyTok’s calling card, but skincare brand Emma Lewisham and Beare Park’s makeup director Isabella Schimid served a new, more refined take this year. Embracing natural skin, Schimid opted out of using foundation, instead prepping and protecting pre-show with a tailored Emma Lewisham skincare routine to increase hydration and boost brightness. How to get the look? With Lewisham’s new Sunceutical SPF 50 Mineral Glow Serum.

Photograph courtesy of Beare Park.

Photograph courtesy of Beare Park.

Blush Crush

An ethereal seaside spirit and retro surf culture was the inspiration behind Hansen and Gretel’s  “Aura” runway. Blush was swept across the bridge of the nose and cheeks for a sunburnt flush, while faux freckles were the finishing touch. Makeup director Susan Lillian adds, “the skin is lit-from-within. Fresh, radiant and softly flushed. Lips and cheeks carry a powdery finish, diffused and delicate. The look feels effortless and ethereal, capturing the fluidity and emotional energy of the collection, enhanced by MCo Beauty’s products to evoke natural radiance and modern femininity.”

Photograph courtesy of Hansen and Gretel.

Photograph courtesy of Hansen and Gretel.

Nagnata also captured a beachside aesthetic, with sun-flushed cheeks and a luminous, skin-first complexion courtesy of makeup artist Victoria Baron. A pre-show lymphatic drainage massage accentuated skin’s natural rosiness, before a bespoke cream blush was buffed into the cheeks.

Photograph courtesy of the Australian Fashion Council.

Photograph courtesy of the Australian Fashion Council.

Luxury Australian skincare and beauty brand Rationale was the beauty hero behind the Lee Mathews resort runway. Helmed by makeup artist Linda Jefferyes, the signature rosy glow was achieved using SPF formulations to emulate the feeling of ultra-luminous holiday skin. A set of Rationale’s Beautiful Balms and well-prepped skin is all that’s needed to replicate this look.

Photograph courtesy of Rationale.

Photograph courtesy of Rationale.

Ultra Low

Beare Park’s next power move was the ultra-low slung ponytail. Hairstylist Diane Gorgevski used Redken to craft the effortlessly undone ponies that graced the runway. Low and textural, the ponytails were a match for Pereira’s slinky silhouettes and barely-there tailoring, striking the perfect balance between polish and ease.

Photograph courtesy of Beare Park.

Photograph courtesy of Beare Park.

Honeyed Hues

Albus Lumen delivered honeyed cheeks and lit-from-within skin on the runway. Makeup artist Filomena Natoli used New Zealand-based skincare brand Raaie for her glow recipe, using the Honey Enzyme Cleanser, Morning Dew Vitamin C Drops and Cocoon Ceramide Cream to deliver a makeup look that was silky, moisturised and softly defined.

Photograph courtesy of Albus Lumen.

Photograph courtesy of Albus Lumen.

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Alexandra Harris
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