Photograph courtesy of Ganni. Following Copenhagen Fashion Week, Havaianas, maxi skirts, and sheer fabrics have been seen on streets around the globe — great news for Australia with spring just around the corner. This Scandi aesthetic has surged in popularity in recent years, with Danish brand Ganni a leader in this sought-after style.
However, this year, Ganni’s playful puff sleeves and colourful dresses were notably absent from the runway, marking the second consecutive season the brand has not participated in Copenhagen Fashion Week. Ditte Reffstrup, who co-leads the brand with her husband Nicolaj, admitted it felt strange not to be preparing for the 2024 schedule after 10 years of showing. This hiatus, however, provided the team with the opportunity to rethink and revitalise for its next big move.
This week, Ganni has been announced to debut at Paris Fashion Week in September, marking its first international show outside its home turf. This significant milestone aligns the brand with the world’s premier fashion stage, reflecting its ongoing evolution.
Over the past year alone, Ganni has gone from strength to strength. The brand launched its “Ganni Responsible Denim” line, furthering its commitment to sustainability, and has engaged in high-profile collaborations, including New Balance and jewellery label Mejuri. Additionally, it’s has expanded its global retail presence and garnered praise at numerous eco-conscious fashion awards. This success could, arguably, be put down to the fact that the brand’s core values remain unchanged since Ditte and Nicolaj took ownership 15 years ago.
“Since the very beginning, we wanted to create a brand that was reflective of how my friends and I were dressing at the time, something that felt full of contrast and personality,” she tells T Australia.
“And I love that it still rings true today. The only difference is that back then it was just a handful of us working out of our friend’s apartment. Today, I pinch myself thinking about the team we have grown to be and the global movement behind the brand.”
Just like the brand itself, the Ganni girl has grown up over the years. Reffstrup notes that the team’s designs will naturally progress with this evolution, hinting at more sophisticated and refined garments on the horizon—something she’s truly excited about.
“You can expect a lot more tailoring and elevation in the pieces, but always with a sense of humour and that Ganni Twist,” she adds.
With the dates for Australian Fashion Week 2025 now set for May 12 to 16, there’s hope that Ganni might make its next international runway appearance Down Under. But in more promising news, when asked about the possibility of more Ganni stores coming to Australian cities, Reffstrup advised us to “watch this space”.
Ganni’s debut Paris show, under the creative direction of Ditte Reffstrup, will take place on Tuesday, September 24th, at 3:30 PM. Ganni will unveil its Spring/Summer 2025 collection.
