Gucci Blondie Bag. Photograph courtesy of Gucci. Gucci is no stranger to exploring its archives, reintroducing some of its most iconic pieces in innovative ways. Last year, at the Gucci Cruise 2024 show set against the stunning backdrop of Seoul’s 14th-century Gyeongbokgung Palace, the brand incorporated its historical codes, reimagining them for a contemporary audience through the bags showcased on the runway.
This year, the label unveiled a sleek and sensual interpretation of another classic — the Muse — paying homage to the iconic First Lady Jacqueline Kennedy Onassis. Now, for the 2025 Cruise show in London, the spotlight was on the return of a true 1970s icon: the Blondie bag. This ‘70s-inspired silhouette, renowned for its distinct round logo, has been beautifully redefined through exquisite artisanal craftsmanship.
The Gucci Blondie was first introduced with a logo featuring two inverted Gs — an homage to the House’s founder, Guccio Gucci — positioned face-to-face to form a circle. The original Blondie bags were crafted from suede, a staple material for Gucci during that era, capturing the relaxed yet sophisticated fashion of the time. It wasn’t until the Fall Winter 2023 collection that the name “Gucci Blondie” was officially used for a handbag line, blending retro inspiration with modern elegance.
This new iteration of the Gucci Blondie pays tribute to its heritage, crafted in soft suede and embellished with brass hardware. Additional options include cuoio Toscano (Tuscan leather), celebrated for its exceptional softness and luxurious feel. This high-quality leather is minimally treated to achieve a natural finish, allowing it to develop a unique character over time. The collection also features GG Monogram canvas, a timeless yet contemporary material designed for durability without sacrificing softness, trimmed with Tuscan leather to enhance its silhouette.
To bring this timeless classic to life, Gucci has launched the campaign “We Will Always Have London,” curated by Creative Director Sabato De Sarno. The campaign showcases the Gucci Blondie bag and the Cruise 2025 collection, featuring cultural icon Debbie Harry and esteemed artist Kelsey Lu, captured by the visionary Nan Goldin. Their collaboration tells a story of people, places, and moments—an ode to the timeless allure of London and Gucci’s deep connection to the city.
Debbie Harry, co-founder and frontwoman of Blondie, stars in the campaign with her rebellious spirit and trailblazing style that continues to inspire generations. Alongside Kelsey Lu, a renowned cellist and composer, these two women represent a fusion of past and future that Gucci often explores. Together, they embody the essence of the Gucci Blondie bag — a timeless icon reimagined for the Cruise 2025 collection.
