Big Bang Unico Novak Djokovic. Photograph courtesy of Hublot. Novak Djokovic was named a Hublot ambassador back in 2021, just days before the US Open, where he was crowned the world’s No. 1 tennis player. Since then, Hublot has accompanied the star athlete through a number of momentous occasions — most notably, he accepted his 23rd Grand Slam trophy in 2023 while wearing a blue Hublot Big Bang, and he celebrated his win at the Western and Southern Open in Mason with a bright yellow Big Bang Unico Yellow Magic.
Now, the Swiss luxury watchmaker pays homage to Djokovic with a specially designed watch that reflects his agility on the court. Hublot unveils the Big Bang Unico Novak Djokovic, crafted from 25 tennis rackets and 32 Lacoste shirts—17 dark blue and 15 light blue—worn by Djokovic during his 2023 season.
“This new watch is an extension of [my] mindset and represents key moments from my 2023 season, a landmark year in my career,” says Djokovic.
“It is a symbol of every game, every moment. It has been an incredible experience to collaborate with Hublot to create this special watch.”
By incorporating recycled materials, the watch is incredibly light without sacrificing strength or resilience — mirroring Djokovic’s mindset. At its core lies the Unico manufacture chronograph movement, a fitting choice that embodies the bold and distinctive character of the brand. The watch comes with two strap options: an elastic sweatband lighter than a tennis ball, and a light blue Velcro strap with a polished blue aluminium sports buckle.
The Big Bang Unico Novak Djokovic is limited to just 100 pieces, featuring a striking bright blue face that makes it a highly coveted collector’s item. Making it all the more personable, owners of the watch will also receive a Lacoste sport wristband and a Lacoste t-shirt signed by Djokovic, the all-time record-holder of 24 Grand Slam singles titles.
