Fragrance is having a moment. In fact, it often does when times are tough and consumers turn to small luxuries to perk themselves up.
While the US market is expected to generate US$8.72 billion this year, according to Statista Market Insights, it is the fragrance and perfume market in the Asia Pacific region that is growing the most. Research consultancy, Research Nester, projects Asian Pacific will take 36 per cent of the fragrance and perfume market globally by the end of 2036.
Aside from cost of living pressures, another reason for the sales uplift at the moment could be the trend towards fragrance wardrobes. Just as a fashionista curates a capsule wardrobe filled with seasonal must-haves for different occasions, a fragrance wardrobe enables you to build a collection of scents for different moods and personalities – which, let’s be honest, we all have.
When it comes to building a fragrance wardrobe, think about your lifestyle, says Sue Phillips, founder of Scenterprises, a custom fragrance store in Manhattan. “Do you like to go walking, jogging, swimming, or play tennis? Do you like to go to the library? Do you like to go to concerts? Do you like to go to the theatre?
“All of those are little clues to determine what your scent personality is.” If you’re the type of person who enjoys all of the above, start building your fragrance wardrobe.
Here are a few scents to think about.
Issey Miyake Leau dIssey Pivoine
For your ‘Strolling in nature’ personality
The new vegan-certified Women’s Eau de Toilette Intense has a floral fragrance note and comes in a spray. It is fresh and lively, conjuring water, calmness and purity for those outdoor days spent strolling in nature.
Van Cleef & Arpels California Reverie
For your ‘Sun-kissed day frolicking outside’ personality
California Reverie is inspired by lush scenery encircled by palm trees and perpetual sunshine. At its heart is jasmine, which first blossomed in warm and humid climates. Top notes of neroli and mandarin, and a base of vanilla and beeswax add to its heady mix.
Moncler Duo Pour Femme Sunrise
For your ‘Up at the break of dawn, ready for anything’ personality
Moncler Sunrise Pour Femme captures the simple yet thrilling emotion of the breaking dawn in the heart of the mountain range, with wood at the heart of the olfactory alchemy. It opens with a sparkling juicy pear note and is twisted with a fresh floral bouquet, before the drydown reveals an overdose of majestic sandalwood.
Jimmy Choo I Want Choo Forever
For your ‘Exciting evening ahead’ personality
I Want Choo Forever celebrates energy and intensity, sophistication and fun. The top note is a powerful rose amalgamated with a spicy pink peppercorn. The heart is a potent black cherry liquor, seductive jasmin sambac and a warm feminine vetiver.
