Louis Vuitton Steps Onto The Australian Open Court with Signature Trophy Trunks

Game, set, match. The luxury Maison takes on a new role as the official trophy trunk partner of the Australian Open.

Article by Victoria Pearson

Louis Vuitton Australia Open_1Photograph courtesy of Louis Vuitton.

The roots of the French luxury fashion house Louis Vuitton trace back to its origins in luggage. At the age of 16, the luxury brand’s namesake committed himself to becoming a trunk master, apprenticing under Monsieur Maréchal from 1837. And while the Maison has diversified its business into various categories, including fashion, small leather goods, and jewellery, luggage remains an integral facet of its DNA.

It feels like a natural alignment for Louis Vuitton to assume its new role as the official trophy trunk partner of the Australian Open tennis tournament, taking place in Melbourne in January 2024. The Maison has crafted two bespoke trunks for the tournament’s prestigious trophies: the Daphne Akhurst Memorial Cup and the Norman Brookes Challenge Cup.

Louis Vuitton Australia Open_2
Photograph courtesy of Louis Vuitton.
Photograph courtesy of Louis Vuitton.

Handcrafted in Louis Vuitton’s historic Asnières workshops near Paris, the trunks feature iconic monogram canvas and classic lozine leather trim. Brass corner protectors, locks, and clasps, reminiscent of Louis Vuitton’s 1860s heritage, add a touch of tradition. The folding front panels, adorned with a white V symbolising “Victory” and “Vuitton,” reveal the trophies inside. Lined with blue microfibre, aligning with the tournament’s colour palette and blue courts, the trunks culminate with the Australian Open logo—a white AO—on the lid’s underside.

Louis Vuitton’s collaboration with Tennis Australia reaffirms its dedication to tennis, following previous Trophy Trunks for Roland Garros and the Davis Cup.