Photograph courtesy of Louis Vuitton. The next house to make its mark in beauty might be the most pivotal one yet.
Louis Vuitton has debuted the launch of their beauty line La Beauté Louis Vuitton. The new cosmetics range will be helmed by creative director Dame Pat McGrath DBE, who is famed for her illustrious career in the beauty industry.
From its inception, the house’s legacy integrates beauty into its perspective. Every handbag is engineered for women and their need to carry daily essentials. In tandem, the Louis Vuitton design boasts a fleet of luxurious compacts and perfumes, complete with vanity cases intended for the transport of beauty products. The archives date back to 1925 – where a toiletry case was created for Polish composer Jan Paderewski.
With a release slated for the autumn months ahead, the unveiling of La Beauté Louis Vuitton commemorates the brand’s ongoing commitment to elevated beauty and innovation.
McGrath, who is one of the most influential makeup artist in the world, has been excited by the communion, saying, “Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftmanship, creativity and innovation. The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”
As the the latest creative director of Cosmetics at La Beauté Louis Vuitton, McGrath boasts an extensive repertoire in the creative world. She holds the title as the first and only makeup artist ever to receive the title of ‘Dame’ in 2021 from Her Majesty Queen Elizabeth II. She is also an established member of the Order of the British Empire. McGrath will be responsible for vaulting the House’s beauty codes into a new landscape.
While information regarding the product line continues to unfold, the evolution of the Louis Vuitton universe earmarks a natural, expansive progression for the house.
