Panerai Celebrates Its Heritage With An Exclusive Exhibition In Sydney 2024

The night was set against Sydney’s historic Walsh Bay, deepening the brand’s connection with its Australian audience.

Article by T Australia

PaneraiPhotograph courtesy of Panerai.

Panerai’s global CEO Jean-Marc Pontroué welcomed Australian guests to experience the World of Panerai at an exhibition set against the backdrop of Sydney’s Walsh Bay. This event celebrated the Italian powerhouse’s timepieces, which showcase Swiss horological precision.

This week, attendees traversed a navy carpet entering the venue that was transformed into an immersive 3D universe, enveloped in the brand’s signature marine blue. There were thirty-three timepieces on display showcasing the narratives of Panerai’s heritage and annual collections, including the Luna Rossa collection and the innovative Submersible Elux LAB-ID.

True to the brand’s warm hospitality, champagne and cocktails flowed alongside Italian-inspired canapés. Australian DJ James Alexandr set the scene with a vibrant dance-house soundscape, while guests enjoyed a special live performance by musical artist Nada-Leigh.

Among the notable attendees were actor Thomas Cocquerel, who sported the Luminor Due PAM01249, Australian Olympic diver Sam Fricker in a Luminor Marina PAM1314, and Bondi lifesaver Harrison Reid wearing the Luminor 1950 Marina PAM01312.

The evening not only highlighted Panerai’s craftsmanship but also deepened the brand’s connection with its Australian audience, reaffirming its position as a leader in luxury watchmaking.