The grand halls of the National Gallery of Victoria (NGV) are home to many masterpieces that capture the essence of time – paintings, sculptures, and installations that trace the evolution of human creativity. Today, time itself takes centre stage. In a first for the gallery, the NGV has partnered with the luxury watchmakers at Rolex, marking a unique collaboration of fine art and fine watchmaking.
The partnership, announced this week, introduces Rolex as the NGV’s inaugural Timepiece Partner – a relationship that extends beyond corporate sponsorship, and seeks to explore the ways in which innovation intersects with artistry.
“As a global destination for art and design, the NGV is delighted to partner with Rolex through their Perpetual Arts Initiative and, with their support, continue to share global arts and culture with all Australians,” says NGV director Tony Ellwood AM.
“Rolex has an ambitious and authentic approach to its support of the arts, creating deep and lasting connections within the global arts community,” adds Rolex Australia’s managing director, Benoit Falletti. “The NGV stands as one of Australia’s truly significant and globally celebrated organisations. We are delighted to support the NGV and celebrate this important milestone, which represents the first major partnership in the arts for Rolex in Australia.”
Inside the gallery, Rolex clocks are situated at both Federation Court and The Ian Potter Centre. Here, guests are invited to reflect upon the parallels between the craft of horology and the legacy of visual arts.
