From Labourer to Luxury: Paul Milinski’s Journey into Digital Art

The Australian 3D artist discusses his passion for computer games, a standout early project with Cartier, and the future of AI in the luxury art space.

Article by Hollie Wornes

Paul Milinski, HERMÈSA work from the HERMÈS X Paul Milinski collaboration titled 'Interludes'. Image courtesy of the artist.

Australian 3D artist Paul Milinski hasn’t taken the traditional route into the art world. The former labourer from Melbourne began his journey while working onsite, teaching himself digital art through YouTube at night.

“I’ve always been creative, so I never really saw my shift from labouring jobs to digital art as a transition,” Milinski tells T Australia. “It was more about embracing what I was good at and pursuing it.”

Paul Milinski.
Paul Milinski.

His passion for 3D computer games and Pixar films sparked his interest in digital art. When Milinski first bought a laptop, he didn’t just see it as a tool for connection; it became a gateway to creating works that had always fascinated him. This enthusiasm drove him to explore 3D programs deeply, a stark contrast to his school days when he often struggled to concentrate. In those early days of learning different software, he says he “felt like a sponge”, absorbing everything he could about digital art. A true indication of where his passion lies.

In 2019, Milinski’s online work began attracting the attention of luxury global brands such as Gucci, Hermès, Louis Vuitton, and Cartier, and by 2020, he was actively collaborating with them.

“One of the most memorable projects I’ve worked on was the Cartier Australian Dreamscapes campaign in 2021,” he says. “This project holds a special place in my heart because it allowed me to create landscapes that represent my home country.”

Cartier Sydney Flagship facade — Australian Dreamscapes
The Red Centre by Artist Paul Milinski. Part of Australian Dreamscapes in the Cartier Sydney Flagship facade. Photograph courtesy of the artist.

Fast forward five years, and Milinski is now a leading digital artist, engaged in ongoing projects with several luxury labels, including a recent collaboration with Samsung. This partnership is part of an initiative to bridge the gap between Web2 and Web3, resulting in a new Web3 TV bundle centred around NFT art and culture. This premium package includes a Samsung TV, a custom Ledger Nano X, and exclusive NFT art created by Milinski.

It’s not just NFT art that Milinski is exploring. As the art landscape continues to evolve, he is also adapting, working with AI to enhance the offerings of luxury brands.

“AI is becoming more prevalent in design, but it’s important to view it as a tool rather than art itself,” he explains. “Luxury brands can leverage AI to enhance the creative process without compromising traditional values of craftsmanship, quality, and scarcity.”

However, he acknowledges the limitations of AI for these luxury powerhouses. While it aids in tasks like pipeline production and visualising initial ideas, it can sometimes lead to generic outputs. “AI is very good at mass-producing content, which can undermine the luxury cornerstones of scarcity, attention to detail, and craftsmanship,” he notes. The key, he emphasises, is to use AI to complement traditional techniques, allowing for innovation while ensuring that the final product maintains the brand’s unique quality and craftsmanship.

Ramesh Mario Nithiyendran’s New Sydney Show Is Bronzed, Bold and Brilliant

“The Self Portrait and the Masks” expands on the Sri Lankan-born artist’s material exploration, with ambitious new works in bronze.

Article by Susan Muldowney

Ramesh Mario Nithiyendran stands beside his new exhibition’s hero piece, “Self Portrait with Masks” (2024).Ramesh Mario Nithiyendran stands beside his new exhibition’s hero piece, “Self Portrait with Masks” (2024).

You could never accuse Ramesh Mario Nithiyendran of being understated. The Sydney-based contemporary artist radiates an exuberance in life and in work. Audacious and politically charged, his genre-defying sculptures explore themes of gender, eroticism, religion and popular culture — all in hypercolour — and this latest exhibition probes the motif of the mask and the intricacies of
self-representation.

This year marks a decade of professional art practice for Nithiyendran, who studied painting at the University of New South Wales’s College of Fine Arts before shifting much of his focus to ceramics. His new exhibition, “The Self Portrait and the Masks”, which runs until October 12 at Sullivan+Strumpf gallery in Sydney, expands on his material exploration, with ambitious new works in bronze.

The central work is a large-scale, multi-limbed, robotic-like figure, painted in psychedelic hues. Its eyes are closed, like a cyborg deep in contemplation. On closer viewing, it’s Nithiyendran’s face, cast in bronze and surrounded by a constellation of wall-mounted bronze masks originally made from cardboard.

For an artist frequently the subject of his own work, Nithiyendran once struggled with his identity. He moved to Australia from Sri Lanka with his family as refugees during the civil war in the late 1980s. He was less than a year old at the time, and grew up during the emergence of politician Pauline Hanson, whose maiden speech to parliament included that famous claim of Australia being “swamped by Asians”.

Ramesh Mario
Ramesh Mario Nithiyendra. Photography by Bown Arico.

“I wasn’t necessarily proud of being from that region, if you know what I’m saying, and, because I didn’t have any memories of it physically, there was no kind of sentimentality around it until I went to university,” he says.

“This whole idea of South Asian representation in art didn’t even play into my mind before that, because it didn’t seem possible. It didn’t seem that you could have a contemporary artist that was from a South Asian background practising. I didn’t grow up going to galleries or anything like that. I came from a very working-class background and there were no people in my extended family who worked in creative industries. I was a really academic child, but there was definitely an artistic side.”

Art became a vehicle for Nithiyendran’s cultural reconnection.

“That’s when I started to become politicised and to learn about the structures of representation and the systems that impact how some people’s careers are naturalised,” he says. “I looked at ethics and exhibitions and curatorial strategies with more rigour and detail, and that’s when I noticed that the South Asian diaspora, and even the Asian diaspora, was very seldom represented within a contemporary art space at that point in time.”

Nithiyendran’s work is helping to close that gap. His art is held in various private and public collections, including the National Gallery of Australia, the Art Gallery of NSW, the Art Gallery of South Australia and The Ian Potter Museum of Art. His first solo exhibition in the United Kingdom and Europe, “Idols of Mud and Water”, launched last year at Tramway in Glasgow and resulted in a significant acquisition by the Kiran Nadar Museum of Fine Arts in New Delhi.

There’s childlike playfulness in much of Nithiyendran’s art. His figurative sculptures often appear as anthropomorphic idols — wildly misshapen and layered with vivid colour, they meld the past with the present.

“For one of the sculptures in my new show, I used two-pack car paint,” he explains. “I was thinking about a type of contemporary veneration and, this sounds a bit silly, but I was thinking about the ways in which people pimp their ride or make their cars idiosyncratic or a site of creativity or luxury. I thought using that language was an interesting way to treat bronze casting, which is something that has 6,000 years of history, which started in religion.”

The framework of religion, and its application in contemporary society, is an ongoing point of interest for Nithiyendran.

“There are various fields in contemporary society that are perceived to be outside organised religion,” he says. “The way in which humans might organise themselves to idolise or worship certain types of bodies, or celebrities, or TikTok people, or chefs, or whatever, and I think some of the fundamental components of the way religion is structured is based on creating idealised imagery that then gets activated by certain rituals.

Ramesh artist
A wall of ideas in the artist Ramesh Mario Nithiyendran’s Sydney studio.

“I think that can be translated to many things in contemporary society, and not all of them are positive, but some are just creative,” he adds. “I think there’s something innate about human societies to have these activities, but what I’m primarily interested in is the system of representations embedded in those activities.”

Nithiyendran often explores representations of Hinduism in his work.
Multi-armed deities, the fluidity of avatars and the blue skin of Vishnu represent what he describes as “a kind of wild imagination”.

“In the idea of an avatar, which has foundations in Sanskrit and in Hindu mythology, a lot of the gods or the deities exist in various forms, and I’m quite inspired by the fact that, in contemporary society, our identity is predicated upon various avatars through social media and through the way we depict ourselves socially,” he says. “Within my current work, I was looking at drawing a connection to the rich traditions of masks, firstly as they relate to my ancestry, where masks hang on walls and are highly adorned and have a very specific societal function, like scaring away the evil eye.”

“But I was also thinking about the fact that people can relate to this idea of the mask in a multitude of ways,” he continues. “It can be ritual based, it can be personal. It’s about trying to bring such a loaded symbol in contemporary society and giving it a historical and a personal dimension. It feels a little bit existential in some ways, but I don’t think it’s meant to be. It’s a site to show multiplicity, because in a way, the sculptures can be many things. You can swap the masks around.”

Nithiyendran’s attraction to highly saturated colour stems from his background in painting, but there’s also a political edge to this interest.

“I think the lens I bring to all of these works is highly influenced by a language of painting and a methodology of painting but, from a cultural perspective, I’m quite interested in the way certain colour schemes actually have social and ideological functions,” he says.

Ramesh Mario Nithiyendran artwork
Ramesh Mario Nithiyendran, Figure with Flat Mask I, earthenware and glaze, 76 x 44 x 26cm. Image courtesy the artist and Sullivan+Strumpf. Photography by Mark Pokorny.
Ramesh, Black Spiky Head II, artwork
Head II, 85 x 64 x 30cm. Image courtesy the artist and Sullivan+Strumpf.

This interest extends to colonial perceptions of people from “other cultures”, where colourful adornment was often viewed as a marker of being “less civilised”.

“I think playing with this notion and bringing that into a mainstream context makes it quite mundane,” he says. “If you look at it from a regional perspective, in a South Asian context, being highly adorned, having a big colour palette, is not necessarily remarkable. It’s actually quite unremarkable. I think it’s about trying to create some discussion about what people perceive to be austere or intellectual or anti-intellectual or hyper-emotional. Colour can have a lot of connotations.”

While colour is a permanent fixture in his work, Nithiyendran has been experimenting with scale. His exhibition at Tramway, for example, featured a 10-metre-tall idol moulded from Glasgow mud. “Scale is something I’m interested in almost as a medium, and I’m thinking about how you can use scale and size to convey certain ideas and explore things,” he says. “I think, especially within some western contemporary art discourses, working large seems to be a little bit crass and there’s a lot of critiques circulating around monumental monuments in public space. That links to a lot of postcolonial critique of the histories of large sculptures in those public spaces.”

Nithiyendran’s exploration of scale serves as a kind of antidote to this. He’s interested in monuments that have the poetic effect of bringing people together. “The giant reclining Buddhas aren’t about domination and claiming land,” he states.

The central work in “The Self Portrait and the Masks” has a similar sense of transcendence.

“It’s the first figure whose eyes are actually closed,” says Nithiyendran. “And its arms are outstretched. Historically, from the regions I’m interested in or connected to, the representation of guardianship often has more of a pronounced or hyperbolic or exaggerated stance, whereas I wanted to have a stance that seemed really peaceful with this work.

“That was something I was trying to do — to have the figure appear peaceful and comfortable, despite looking somewhat bionic and scribbled on and made of bronze and bricks and cardboard and Play-Doh.”

Forget Your Table Manners at Libby Haines’s New Exhibition

The body of work celebrates the sometimes chaotic and always memorable moments shared over food.

Article by Hollie Wornes

Libby Haines in the studio.Libby Haines in the studio. Photograph courtesy of the artist.

As a host, the success of a long lunch or dinner party can often be gauged by the number of photos of your tablescape that end up on Instagram stories. Arguably, how the food looks — arranged on squiggly linen table mats and not-too-melted candles — is just as important as how the food tastes. For most of us, these shots live on social media for a 24-hour period (with a few lucky ones making it to the grid), but the Melbourne-based painter Libby Haines transforms them into large-scale works of art.

“I mostly work from photos taken on my phone which I then elaborate on, or reimagine — exaggerating elements and taking others out,” Haines tells T Australia.

Libby Haines's Studio
Libby Haines's Studio. Photograph courtesy of the artist.

Renowned for her vibrant, textural paintings centred on food and drink, Haines’s work celebrates the sometimes chaotic and always memorable nature of shared dining experiences.

“I like the notion of capturing a moment in time and presenting it in all its messy glory — like there are people just loitering on the outskirts of the painting or slightly reaching in,” she says. 

Her new exhibition showing at a-n studio in Fitzroy, Melbourne this month, features delectable elements that have appeared in her previous works—such as trays of oysters and olive martinis—while also introducing playful new motifs like toy cars and infant hands, nodding to her nearest and dearest.

“I have two children and when I host I’m always navigating around them to pull it all together,” Haines says. 

“There are always stray toys and spills and mess and little hands wanting to taste test everything — and I like to have a hint of my children in all of my exhibitions.”

Her latest body of work is titled “Table Manners,” though very few can be spotted across the 14 individual pieces. The canvases are richly layered with thick oil paint, resulting in an almost sculptural effect. While each work tells its own story, together they weave a narrative of the night, from “cocktail making” to “the last sip.” 

When Haines was asked to reflect on her favourite piece, she shared it was “Leftovers on the Bench”. “Because it took so long and was the final piece, I have a real soft spot for it,” she adds. 

This sentiment coincidentally mirrors the subject of the painting itself: food at a dinner party can often be overlooked in the moment but is only truly appreciated at the end of a long evening.

"Icing the Cupcakes" from Libby Haines's "Table Manners".
"Icing the Cupcakes" from Libby Haines's "Table Manners". Photograph courtesy of the artist.
"Cocktail Making" from Libby Haines's "Table Manners".
"Cocktail Making" from Libby Haines's "Table Manners". Photograph courtesy of the artist.

“Table Manners” holds importance beyond the memories it preserves. Ten percent of the profits made from the exhibition will be donated to Palestine Australia Relief and Action (PARA), a non-profit charity dedicated to helping Palestinian migrants and refugees settle in Australia. 

“I believe wholeheartedly in the importance of speaking out against injustice and genocide, and using your privilege to give back to the community—especially when our government continues to fail us and the people of Palestine,” she says.

Giving back is a central element of Haines’s artistic practice, a commitment reflected in her past three solo shows. 

“Table Manners” is showing at a-n studio, 415 Brunswick Street, Ngár-go, Naarm, on Saturday 14—Sunday 15 of September, with prints available to purchase online from Saturday 14 September 2024. 

What Is the Difference Between Functional Objects and Collectible Art?

As industrial designers and artisans experiment with ever more sophisticated ideas and techniques, the resulting works blur the line.

Article by Susan Muldowney

A&A founders Arthur Seigneur (left) and Adam GoodrumA&A founders Arthur Seigneur (left) and Adam Goodrum with their Mother & Child cabinet, which required more than 16,000 ribbons of straw. Photograph by Andrew Curtis.

When the Kissing Cabinet was unveiled at Tolarno Galleries during Melbourne Design Week in May, it eluded classification. The latest collaborative output from the Australian industrial designer Adam Goodrum and the French marquetry artisan Arthur Seigneur, it appeared as a towering blue-grey box until a gentle spin revealed a mesmerising interior of curvaceous forms and secret compartments rendered in the centuries-old craft of straw marquetry. On closing, the shapes converged to resemble a kiss, which left questions on the lips of many. Is it a kinetic sculpture? An extraordinary storage solution? In the end, does it really matter? The captivating work took more than three years to create and was snapped up by an individual collector for $280,000 before it was even finished, heralding a new era for collectible design in Australia.

Goodrum and Seigneur — known professionally as A&A — began collaborating in 2017, and their first piece, the kaleidoscopic Bloom cabinet, was shown at Milan in 2018 and acquired by the National Gallery of Victoria (NGV). Since then, A&A has been invited to create a piece for the Louis Vuitton LV200 project in celebration of the 200th birthday of Monsieur Louis Vuitton. Last year, each work in A&A’s Mother & Child collection, which was shortlisted for the Créateurs Design Awards in Paris, was acquired for a private collection.

A&A’s cabinet Klaatu
A&A’s cabinet Klaatu — named after the alien visitor in the 1951 sci-fi film “The Day the Earth Stood Still” — is now part of the National Gallery of Australia’s permanent collection. Photograph by Victoria Zschommler.
Useful Objects founder Dr Simon Maidment
Useful Objects founder Dr Simon Maidment with the Man’s Best Friend Sofa by Kaws x Estúdio Campana at the National Gallery of Victoria exhibition “Kaws: Companionship in the Age of Loneliness”, which Maidment curated in 2019.

As an individual designer, Goodrum has created pieces for international brands including Alessi, Cappellini and Normann Copenhagen. Seigneur, who moved to Australia from Paris in 2015, developed his straw marquetry skills working alongside Lison de Caunes, the artist widely credited with reviving the technique. As collaborators, Goodrum explains, their ethos rebels against the post-industrialist demand that objects be made faster and in multitude. But as a designer who, with Seigneur, is breaking new ground for the presentation and sale of collectible contemporary design in Australia, Goodrum says the term “collectible” doesn’t sit well with him. “It feels kind of presumptuous,” he says. “We’re just trying to create unique, one-off objects and to challenge ourselves. Maybe it falls more into the art space than the design space, but I think that’s a debate that surrounds collectible design.”

Characterised by artistic expression, exquisite craftsmanship and the scarcity created by limited production, collectible design has seen an upswing globally since the new millennium. International fairs such as Design Miami, launched in 2005, and PAD in Paris and London have helped to shape how contemporary design is bought, sold and discussed within the wider cultural landscape. London’s Carpenters Workshop Gallery, which has outposts in Paris, New York and Los Angeles, has been redefining the boundary between art and design for almost two decades. Esteemed auction houses including Phillips have dedicated parts of their decorative arts programming to contemporary designers since the early 2000s. In 2015, the curvaceous Lockheed Lounge by the Sydney-born designer Marc Newson sold at a Phillips auction to an anonymous phone bidder for £2.43 million (about $4.69 million); six years later, Ron Arad’s polished stainless-steel D-Sofa fetched £1.23 million (about $2.3 million).

While the strength of the collectible design market is evident on one side of the globe, it is still nascent on the other. But momentum is building, thanks in part to cultural institutions like the NGV, which opened its Department of Contemporary Design & Architecture — the first of its kind for an art gallery in Australia — in 2015, followed by its launch of Melbourne Design Week in 2017 and Melbourne Design Fair in 2022. Commercial gallerists like Sydney’s Sally Dan-Cuthbert and Melbourne’s Tolarno Galleries have since expanded their collections to incorporate the work of designers, and galleries dedicated to collectible design are opening their doors.

The Tasmanian industrial designer Brodie Neill’s Remix chaise longue
The Tasmanian industrial designer Brodie Neill’s Remix chaise longue, made in 2008. Photograph by Mark Cocksedge.

Dr Simon Maidment, a former senior curator of contemporary art at the NGV, launched the gallery Useful Objects in Collingwood during Melbourne Design Week this year. Specialising in collectible design, he aims to support the work of contemporary Australian designers while contributing to the discourse that surrounds it. The gallery’s opening exhibition, “Desire x Design”, featured works from emerging practitioners such as Marlo Lyda and Joanne Odisho, as well as acclaimed established designers including Trent Jansen.

“I think the storytelling aspect of collectible design is key to my interest in it and that of various collectors and the makers themselves,” Maidment says. “But a common refrain I was hearing from designer-makers was that while events like Melbourne Design Fair are great and create a lot of interest, there was little opportunity to show their work in between.”

The Melbourne gallerist Sophie Gannon’s enthusiasm for collectible design was evident in 2017 when she began exhibiting the work of Australian designers such as Dale Hardiman. “Design wasn’t really happening in the commercial gallery space in Australia back then, but there were design galleries overseas that functioned exactly like commercial art galleries,” says Gannon, who opened her eponymous gallery in 2006. “When you live with great art, it gives a lot back to you, and it’s the same with design.” It took a while for Gannon’s clients to get onboard. “I’ve got very visually literate collectors — they understand visual art, they collect it, they travel overseas to see it — but when I first started showing design, it took them a while to get their heads around what it was, and that surprised me at the start,” Gannon says. “But I think the growth of collectible design in Australia has been multilayered and the support of places like the Powerhouse [Museum] in Sydney, the NGV and the Art Gallery of South Australia has given collectors confidence, because it’s being platformed by these cultural institutions in the same way that visual artists are.” Collectors now “love it”, Gannon says.  “I’ve had people say, ‘I’ve got no walls left, but that’s fine.’ With collectible design they often don’t need a wall.”

Elliat Rich’s Weaver
Elliat Rich’s Weaver (2018) contains shelves behind a wiglike membrane.

The Tasmanian-born, London-based designer Brodie Neill has seen the Australian market evolve firsthand. His sinuous @Chair, first produced as a rendered design in 2008, was included in Time Magazine’s Design 100 list the same year, but he struggled to gain interest from commercial galleries in his home country. “Fine art galleries in Australia are now much more interested in showing designs,” he says. “I must admit, when I knocked on doors about 10 years ago, there was not really the appetite for it.”

Neill honed his design skills at the University of Tasmania and the Rhode Island School of Design, before establishing his studio in London in 2005. He has built a strong global presence with projects for brands including Mercedes-Benz, Swarovski and Alexander McQueen, as well as limited-edition pieces for galleries and private collectors. His sculptural designs demonstrate his commitment to sustainability, with pieces made from ocean plastic, reclaimed timbers and circular metals. His multicoloured Remix chaise longue, made from reclaimed and salvaged materials including plastics and woods, was created as a limited-edition design in 2008 for the Apartment Gallery in London, where it sold for £32,000 (about $61,000; final editions are now valued at triple that figure).

In 2016, Neill represented Australia at the inaugural London Design Biennale with a critically acclaimed installation, “Plastic Effects”, where he launched his Gyro table, made from more than half a million ocean plastic fragments. In 2022, he presented a new collection of work at Sotheby’s on London’s New Bond Street as part of the auction house’s ongoing design series. “It was an amazing platform, because for two weeks you had the collectors coming through,” Neill says. “It wasn’t an auction, it was a private sale, and I still have clients that I met through there that I’m working on projects with now.”

The Alice Springs-based designer and artist Elliat Rich describes the growing interest in collectible design in Australia as “highly rewarding”.

“When I first graduated, it was lucky to find any opportunity to show your work in a gallery setting,” says Rich, whose limited-edition works, represented by Sophie Gannon Gallery, are held in numerous public and private collections. “Even just the appreciation of the word ‘design’ has increased, and there is a cultural sophistication around design practice. I think collectible design is the front wave of that, breaking new ground and building new understandings. There’s a global progression that we are now fitting into.”

Rich’s 2018 solo exhibition, “Other Places”, presented by Sophie Gannon Gallery, featured Weaver, a suspended aluminium shelving unit cloaked in a “wig” of synthetic hairlike fibre that tucks behind a glass hook when opened, eschewing the notion that furniture design should be purely practical. “I think collectible design plays that role of delivering expression that sits outside those archetypal industrial expectations of ‘functional objects’,” Rich says. “Weaver is a work that looks beautiful, but the sensual experience of using that shelf is quite distinct. Anybody who’s tucked hair behind somebody else’s ear will recognise that gesture that is one of care and intimacy, so putting that into a design typology — into a shelf — all of a sudden opens up all these other ways of relating to an object.”

For Goodrum, the growing interest in collectible works reflects a lift in the standard of Australian design. “It’s quite amazing what’s happening at the moment,” he says. “In the beginning of my career, I almost wanted to focus on becoming an artist of sorts, but then for whatever reason I studied industrial design and fell more into product design. Through this close collaboration with Arthur, it’s an absolute pleasure to be working on pieces that are more artistic and to have more of that freedom to do things differently.”

The kinetic qualities of A&A’s Kissing Cabinet mark a leap forward for their creative collaboration. Goodrum says it’s an aspect they plan to explore further. And while A&A’s work intentionally fuses art and design, the pair are curious about how it functions in the homes of their collectors. “We installed the Kissing Cabinet in a house in Melbourne and the owner was incredibly keen to know how all the hidden drawers work, so I guess he plans to use it,” Goodrum says. “I don’t think he’s going to put his socks in it, but I’d like to think that it will be used to store an item that’s really special.”

In the Age of Content, All We Actually Want Is Art

Creative expression typically evades convenient description — but that doesn’t mean we should debase it.

Article by Lance Richardson

pop artImage courtesy of Rose Rodionova/ Shutterstock

Over the past two decades, a number of internet terms have jumped the barrier from the digital realm into real life, changing the way we use certain words. When I was a young boy, “hash” described a rarely used button on the telephone. A “troll” lived under bridges in fairytales. “Spam” came in a can, or in “Monty Python” sketches. And “catfish” was an animal that lived in the far-flung lakes of North America. Now we have “hashtag” (for cross-referencing topics of conversation), “trolls” (bigoted bullies), “spam” (junk), and “catfishing” (faking one’s identity to deceive somebody). The language has mutated, as language inevitably does, but none of these redefined words bother me as much as “content”.

Not too long ago, “content” was largely associated with social media. Content creators made pimple popper videos and cat memes for YouTube or TikTok, or streamed themselves playing video games on Twitch. As Kate Eichhorn put it in her 2022 book, “Content”, this kind of content was — and still is — digital stuff that “may circulate solely for the purpose of circulating”. But the term has taken on a life of its own, and content is increasingly used to refer to far more than just that viral short of a young woman honk-laughing like a hyperventilating goose. Now “content” also means the things we binge-watch on Netflix and Apple TV. Disney likes to boast that its streaming platform offers more than 8,000 hours of “content” from more than eight decades. Marketing executives talk of “dropping content”, as though it were some kind of stealth bomb.

“To hear people talk about ‘content’ makes me feel like the stuffing inside a sofa cushion,” the actress Emma Thompson said at a conference in 2023. “It’s just a rude word for creative people.” Turning to address students in the audience, she added: “You don’t want to hear your stories described as ‘content’ or your acting or your producing described as ‘content’. That’s just like coffee grounds in the sink or something.”

Emma Thompson is correct. “Content” is derogatory — a term that diminishes works of imagination. Martin Scorsese has made movies for both Netflix and Apple, which technically, I suppose, makes him a “content creator” in the newly capacious definition of the word. But to call him that feels almost blasphemous; it would be like labelling Don DeLillo a typist. Can we really refer to “Killers of the Flower Moon” as “content”?

It seems to me that there is a fundamental difference between art and content. Art — a notoriously difficult concept to pin down — is the confluence of self-expression and craftsmanship. It is intended to evoke emotion, convey an idea or conjure up
a mental state. It can be illuminating or challenging — or both. Content, however, is primarily concerned with comfort. When I think of online “content”, I think of an animal with an insatiable appetite, clamouring to be fed. The writer Thomas Bevan put it well on Substack (another medium infamous for its “content”) when he wrote: “It’s all so much ballast used to fill the holes in our souls and in our schedules and to help kill time in our extremely online present while real life — whatever that means — goes on some place else. This content keeps us just above water, existentially speaking. Or it certainly seems that that is its true purpose.”

If art is meant to nourish us, “content” sounds, to my ears, like junk food: enjoyable yet disposable, and ultimately not all that good for us.

This gets at the question of value: how much something is inherently worth. Art and commerce have always had a symbiotic relationship. Even Michelangelo worked on commission for patrons such as the Medici family. But Michelangelo was paid to create works that would invariably transcend the original financial transaction.

Three pixelated images
Image courtesy of Rose rodionova/ shutterstock

The money that swapped hands was never really the point. With “content” — or at least the way it is often discussed these days — the economics remain front and centre in the definition. Content is meant to be consumed; it is produced for consumers. By labelling something “content”, we choose to emphasise above everything else its status as a product. We are choosing to define it according to its value on the market, rather than its aesthetic or emotional worth. It seems to me that a great deal of the contemporary art scene is doing something similar, reducing artworks to “content” by treating them more as investment opportunities than examples of human ingenuity.

That capitalism has infiltrated all corners of our lives and language is hardly a new observation. But when it comes to “content”, at least, this is not something we need to accept without resistance. Just because marketers want to package Oscar-winning features as “content” doesn’t mean we have to follow their lead. Here is one internet term we can actively reject. Like Emma Thompson, we can shrug off the word as an unnecessary insult against creative people. (Although “creatives” is another fraught term, lifted from advertising agencies and applied, with increasing meaninglessness, to artists and writers and just about anybody else who happens to use imagination in their work.)

It seems to me that many of us also wish we could shrug off the unsatisfying diet of “content” served up by Hollywood. In 2023, an extraordinary thing happened at the box office. One of the films of the year — a movie that drew millions upon millions of viewers — was a fiendishly complicated biopic about the father of the atomic bomb. Christopher Nolan’s “Oppenheimer” was defiantly artistic, released in a season more generally known for mindless popcorn fare. Making the success of Nolan’s film even more amazing, it opened the exact same day as “Barbie”, directed by the arthouse darling Greta Gerwig. “Barbie” reversed the trend we’re talking about here: it took what is arguably content (a child’s toy, the literal product of Mattel marketing) and reframed it as something rich and complicated. That both “Barbie” and “Oppenheimer” were runaway hits speaks to a desire people have for more meaningful material.

In other words, while executives may be trying to feed us a steady stream of content, what many of us actually want to eat is art.

Just Announced: The 2024 Winners of Australia’s Longest-Running Indigenous Art Awards (NATSIAA)

Pitjantjatjara artist from Western Australia, Noli Rictor, has taken home the prestigious $100,000 Telstra Art Award.

Article by Hannah Tattersall

Pitjantjatjara artist from Western Australia, Noli Rictor, has won the prestigious $100,000 Telstra Art Award for a vibrant painting of the country he was born into, titled “Kamanti. Photograph courtesy of NATSIAA.

Seven winners of the Telstra National Aboriginal and Torres Strait Islander Art Awards (NATSIAA) have been announced in Darwin, with Indigenous artists from around Australia taking home a combined $190,000 in prize money

The winning works will be on display in the Museum and Art Gallery of the Northern Territory (MAGNT) until January 2025. Many of the 72 final works in the exhibition – selected from 238 entries – show deep spiritual and cultural connection to the land, history and stories of First Nations people, with themes such as climate change, trauma and racism portrayed in many works. 

Pitjantjatjara man and artist from Tjuntjuntjara in Western Australia, Noli Rictor, won the prestigious $100,000 Telstra Art Award for a vibrant painting of the country he was born into – traditional Spinifex Lands – titled “Kamanti”. Rictor says he is very proud of his country which he called “deceivingly beautiful country, with white marble gums that grow out of red sand dunes”. The award helps cement his practice as an artist, he says. 

Six category awards, each valued at $15,000, are also awarded each year. The Telstra General Painting Award went to Mangala woman Lydia Balbal who lives in Bidyadanga/Broome, Western Australia. “Keeping up with the Balbals” was painted on a steel car bonnet and depicts Balbal’s homelands and the distances Aboriginal people need to travel in today’s world. 

The decision to paint a story of her Country atop the bonnet of a vehicle was celebrated by the judges. “The many facets of the bonnet capture then omit shades of pastel greens, blues and creams and evoke scenes of families travelling between sites on their homelands,” the judges said. 

Other winners used their art to depict traumatic recent and historical events. “An Australian Landscape”, a photograph taken by Brisbane-based artist Shannon Brett, who won the Telstra Work on Paper Award, depicts a shocking and violent racist crime: an ambiguous asphalt roadside in Cape York defaced with racist taunts and symbols. 

Brett says she always stops at this location, which she calls “beautiful and peaceful and a place that’s really important to me” when driving from Brisbane to Cape York. “So on a four-day journey, driving, and just hours away from my destination, I’m confronted with this.” 

A descendant of the Wakka Wakka, Butchulla and Gurang Gurang peoples of southern Queensland, Brett says she was overwhelmed. “We need to talk about racism in Australia,” she says. “This is so seriously violent. Why is this happening? They have so much hate in their hearts to produce this kind of message. 

“We’re all dealing with something, but I think the First Nations people, we’re dealing with a whole other series of issues in terms of the kind of hate we’re subjected to just going about our daily lives. It’s so ridiculous and exhausting.” 

Josina Pumani’s winning clay pot tells the story of Maralinga in the remote north of South Australia – the site of British nuclear tests in the mid-1950s. A first-time entrant, she won the Telstra Emerging Artist Award. 

The hand-built form is bulbous at the top representing the cloud and winds of the nuclear explosion with rich black representative of the cloud and fall out and the red interior indicative of danger, heat and warning. Patterns on the outside of the pot represent the Aṉangu people. 

“This is the story of my families, my uncle and the bad smoke that came and did damage to my people,” says Pumani. “I used to have this pain inside me and now it is released with my work.”

Natalie Davey also found the practice of making her art healing. She took home The Telstra Multimedia Award for her 10 minute video and a work on paper depicting the flooding event at Fitzroy Crossing in December 2022. 

“I was in disbelief as I filmed and did so to double check it was all real,” she says. “Family has passed down stories reaching back to when a star fell in the desert; however, we did not have any references to guide us through this flood. Our entire community was affected; mine is one story among many.’

Wurrandan Marawili won the Telstra Bark Painting Award for “Rumbal, the body/the truth”, and Obed Namirrkki took home the Wandjuk Marika Memorial 3D Award (Sponsored by Telstra) for “Kunkurra”, a work about the spiralling wind. Highly Commended awards went to Dhukumul Wanambi, Milminyina Dhamarrandji, Bugai Whyoulter, Julieanne Gitjpulu Malibirr and Nancy Long and Rene Long Nungarrayi.