NEWS: T Australia to Increase to Six Issues a Year

After a successful first year, we will be increasing our print frequency to become a bi-monthly magazine, starting in February 2022.

Article by T Australia

T Australia will move from four to six issues a year in 2022.

After a successful first year, T Australia would like to announce that we will be moving its print frequency from four issues a year to six issues a year in the coming year. T Australia Editor in Chief and Publisher, Katarina Kroslakova credits a warm response from readers and brands, as well as an innovative and modern distribution strategy, for the increase in its print edition frequency for the second year in the market.

“The increase of T Australia to a bi-monthly magazine brings a new opportunity to feature local and international content more regularly to readers. Showcasing the best of Australia within a global context, the magazine will continue to provide a record of the local zeitgeist,” says Kroslakova.

T Australia launched in March 2021 as a quarterly print magazine and digital platform. The magazine was introduced to the Australian media landscape during the global pandemic and following the loss of key Australian titles, responding to an opening in the market.

The third print edition of T Australia is now available, starring one of Australia’s most coveted, global exports, Margot Robbie and internationally renowned contributors, and experts in their fields: Vanessa Friedman, the Fashion Director and Chief Fashion Critic for The New York Times, as well as Hetti Perkins and Besha Rodell.

T Australia Publisher and Editor-in-Chief Katarina Kroslakova.

“In our rapidly changing lives, particularly at the moment with most Australians affected by COVID-19 in some way, Issue 3 of T Australia really does capture this unusual moment in time — a period in which every one of us has been forced to take stock and consider the impact we have on those around us,” Kroslakova says.

Cover star, Margot Robbie, speaks to T Australia about growing up on the Gold Coast and being kept from her native Australia for much longer than planned. Robbie has made her significant mark in Hollywood, and is now a major player in the production industry, championing the work of female directors and screenwriters to tell difficult stories about women. Famed for her versatility, she speaks about her breadth of work, including the newly released The Suicide Squad movie and the upcoming live-action Barbie film.

The Impact issue also features award- winning author, Bri Lee, who is known for probing institutional flaws. Lee’s first book, Eggshell Skull, played a key role in the local #MeToo movement. Bri Lee will become a regular contributor for T Australia magazine, starting with Issue 4. Other Issue 3 highlights include a look at the challenges of crafting a legacy brand in the digital age, Narito Ishii, a Sydney fish handler with a cult following and an exploration of spreads inspired by that impactful toast-topper, Vegemite.

Order a copy of our first three issues online via our T Australia Shop and they’ll be delivered directly to your door. And sign up for our regular newsletter to be the first to hear our news, offers and discounts.

The Official Launch of T Australia and the Upcoming T: Presents Event Series

T Australia officially launched this week with an intimate gathering at Sydney’s Chiswick Restaurant.

Article by Lucy E Cousins

Gift bags were presented to our guests. Photography by Lucy E Cousins.

T Australia: The New York Times Style Magazine was launched in Australia by publisher and editor Katarina Kroslakova earlier this year both online and in print, but this week, the brand officially launched at the beautiful Chiswick restaurant in the leafy eastern suburbs of Sydney. The morning event included a preview of T Australia’s upcoming event series, T Presents and a guest list that included some of the most important thought-leaders in the arts industry.

T: Presents is an intimate series of intelligent conversation about the challenges and opportunities for the cultural industries. The goal is to stimulate positive change by building a deep and meaningful dialogue between Australia’s leaders of style and culture industries with international leaders, and the wider community, on issues that really matter.

This first panel was dedicated to “The Future of Culture”, in light of the tumultuous events of the past year. Led by Katarina Kroslakova and Director of 1858 Arts Advisory, Viola Raikhel, panelists included six highly successful leaders in the art world: sculptor Anna-Wili Highfield, film producer Cody Greenwood, Creative Director of the Australian Ballet David Hallberg, Film Maker Gracie Otto, President of Eleven Music Management, John Watson, and Musician Mark Lizotte.

Floral art was custom-made by Acid Flowers.
On arrival, guests were greeted with a glass of Cloudy Bay Sparkling.
A brunch of pastries and Single O coffee was provided.
Guests enjoyed gift bags containing a copy of the T Australia launch issue, marine collagen from Vida Glow, skincare from La Prairie and a bottle of Voyager Estate.
The launch was held at Sydney's Chiswick Restaurant in Woollahra. Flowers by Acid Flowers.

With thanks to Chiswick Restaurant and the Solotel group, as well as Cloudy Bay and Single O. Floral art provided by Acid Flwrs and gift bag sponsors included Vida Glow, Voyager Estate and La Prairie.

 

For more information on upcoming events, sign up to the T Australia newsletter and follow us on Instagram and Facebook

Meet the T Magazine Publisher/ Editor Katarina Kroslakova

The first edition of T Australia goes on sale March 15, ahead of the historic launch meet T Australia Publisher and Editor, Katarina Kroslakova

Article by Lucy E Cousins

The launch issue of T Australia, featuring Emma Watkins. (Photography by Pierre Toussaint)

T Australia, the Australian edition of the legendary New York Times style magazine, is on sale now. Our quarterly print magazine covers men’s and women’s luxury style, as well as design, architecture, food and wine, travel, watches and jewellery.

Ahead of the first print issue, T Australia Publisher and Editor Katarina Kroslakova spoke to Mediaweek to talk about why she brought this iconic brand to Australia. Below is an edited extract from that interview, or read the full interview here.

T Australia Publisher and Editor Katarina Kroslakova.

What brought T Australia to market in this current climate?

“Honestly, it was the demise of many of my favourite magazines in 2020. I love magazines. You can’t see the floor in my house because there are magazines EVERY where. I subscribe, I read, I buy, I mail-order, you name it. So when the industry had so much bad news and so much decimation, I was really affected by it. I felt kind of empty, and like the industry I loved so much was falling to pieces.

But I didn’t feel hopeless, I felt there was something radical I could do, so I thought let’s go against the flow and inject some activity and positivity into the market. My financial planner thinks I’m either crazy or a genius – talk to me in June and I’ll tell you the verdict!”

What gaps in the market does T Australia fill?

“A number of gaps, I feel. Firstly, there aren’t enough magazines that have a good balance of male and female readership. Our magazine will very much speak to all genders. We’re a premium style publication, but one with depth and substance. Our content is driven purely by the strength of the stories we want to tell. We also don’t take ourselves too seriously, so there will be plenty of whimsical touches, humour, and things to make readers smile.”

You know magazines like the back of your hand, what do you plan to bring to T Australia to make it a hit?

“Honesty and integrity are my starting point for anything we do, as a company. So T Australia has to be a magazine that can’t be found anywhere else, it has to speak completely to us, as Australians, it has to resonate with what we’re experiencing, and it has to approach the fact that we’re highlighting Australian content with pride. None of this apologetic or token stuff, thanks very much. Our creatives across all disciplines stand out on the global stage, and T Australia has to do the same.”

How will the digital strategy and print strategy differ?

“With our digital platforms, we’re obviously very agile, and we’ll be uploading several times a day. The bulk of our content will be local and we’ll also collaborate with key content specialists to create targeted amplifications. Our print product will be quarterly (for now – but watch this space!) and will be a journal of record of where Australia is at, each season. The magazine is also where we’ll be able to really integrate the best global journalism with our local story-telling.”

What attracted you to this project?

“It’s an incredible honour. I was doing a webinar last week and the moderator said my name in the same sentence as The New York Times and I nearly fell off my chair. I don’t think it’s even sunk in yet. I’m a very ambitious and curious person, and I only take on projects where I know I’ll grow and learn, both professionally and personally. As publisher and editor-in-chief, I have more control of executing special projects that I’ve been wanting to do for years in previous jobs, so that’s satisfying. Having said that, if anyone wants to take over all this extra accounting and spreadsheet hell, I’d be super grateful.”

What do you have planned for the first print issue?

“Our launch issue is in newsagents on March 15. We’ve themed it The Strength Issue. I felt like we needed a concept that gave people courage, energy, and a confident sort of power. It was important to make an impact in that way. Editorially, we will cover culture, fashion, style, design, architecture, food, drinks, travel, wellness, motoring and more. We have invested a ridiculous amount of budget into photography and creating our distinctive look. I really hope our readers are surprised, thrilled, and satisfied. I can’t wait.”

What are your goals for the brand?

“We’re wanting to make this a brand that spans across multiple channels and becomes kind of like a cool club, where we share relevant knowledge and engaging stories.”