Luxury fashion house Cartier has released a short film to celebrating the power of love, togetherness and family on a grand, showstopping scale. Directed and shot in Paris, Los Angeles and Shanghai by British director and fashion photographer Charlotte Wales, the film brings together a unique blend of celebrity ambassadors and friends of the brand for a joyful, star-studded experience, including South African–born Australian performer Troye Sivan.
The homegrown singer-songwriter from Perth joins Willow Smith, Jackson Wang, Lily Collins, Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Golshifteh Farahani, Mélanie Laurent, Annabelle Wallis, and Maisie Williams in a series of stages – decked out in Cartier’s distinctive red hue – to sing, lip sync and dance along to Roger Glover’s upbeat 1974 hit Love is All.
Cartier: A Celebration of Love
This high-energy short film is a celebration of love and family in all its beautiful and varied forms, and the song, as well as the diverse cast of friends of the house, represents family in our modern world: chosen, global and at the core of everything we do.
The stages the artists inhabit for the film reference Cartier’s red box, which in itself represents magic, joy, promise, excitement… all the things you want from your festive season. The stages spin, rotate and shift, seeming to turn themselves inside out and breaking the fourth wall for a behind-the-scenes experience even as the show continues.
The result is a festive celebration that remind us not only of the importance of love and togetherness but also of having fun and being playful – a message that is no doubt much needed after the last two years.
“It’s a part of the Cartier philosophy to believe that we are stronger and more authentic together, and that’s why we have gathered this inspiring community of artists who embrace life with a sense of celebration,” explains Cartier’s chief marketing officer Arnaud Carrez of the film. “Together, they seem to defy gravity through Cartier’s red box, which they have filled with a sense of joy.”
After a few difficult years, this festive season was always tipped to be a go-big-or-go-home type, but Cartier’s grand gesture has confirmed it, with style and luxury.