In an industry that thrives on reinvention, Gucci’s autumn winter 2025 collection sought to embrace the fluidity of time, blending heritage with modernity in a show that felt as much about reflection as it did about renewal. Staged less than a month after the departure of creative director Sabato De Sarno, the collection, aptly titled Continuum, was a testament to the house’s enduring DNA, guided not by a singular creative force but by a collective of artisans, designers, and craftspeople.
The runway was a striking green-carpeted space shaped into Gucci’s iconic interlocking Gs, and set the stage for a dialogue between eras. Modish ’60s silhouettes – think A-line shifts with oversized buttons and mod caps – coexisted with the sensual draping of the ’70s, evoking a kind of Studio 54 glamour. Meanwhile, sharp suiting, glossy outerwear in unconventional hues, and a play on texture (brushed mohair, coated wools, and bonded bouclés) reinforced the house’s signature push-and-pull between structure and fluidity.
A unifying motif was the Horsebit, celebrating its 70th anniversary. Scaled up on oversized handbags, subtly tucked into jewellery, or delicately clasped around the waist of an open-back dress, it served as a visual throughline, nodding to the house’s past while firmly planted in the now.
The soundtrack, an original composition by “La La Land”’s Justin Hurwitz, underscored the cinematic quality Gucci has long mastered. But as the house stands on the precipice of new leadership, Continuum prompts the question: is Gucci searching for its next auteur, or is it writing a new script entirely?
