Leading Luxury Watch Retailer Names AFL Star Christian Petracca As Brand Ambassador

Kennedy has teamed up with Melbourne Football Club Premiership champion Christian Petracca with a new two-year partnership as official brand ambassador.

Article by T Australia

Photography courtesy Kennedy.

Leading luxury watch and jewellery retailer Kennedy has teamed up with Melbourne Football Club Premiership champion Christian Petracca. The Norm Smith medallist for the best on field in the Demons’ 2021 AFL Grand Final win has forged a new two-year partnership with Kennedy as official brand ambassador. Petracca has highlighted his favourite timepieces in a set of stunning photos, featuring brands such as Panerai, IWC Schaffhausen, Jaeger-LeCoultre, and Tudor.

Kennedy Australia CEO Aaron Faraguna said Petracca, a star on and off the field, was the perfect match for Kennedy. “At the age of just 26, Christian has already enjoyed a stellar career, including several leadership positions across multiple sports before pursuing football,” Mr Faraguna said. “Despite his success, he is down to earth and approachable, which makes him perfectly aligned to the Kennedy brand and values.”

Petracca said a lifelong love of watches made saying yes to the partnership easy. “I really enjoyed having the opportunity to learn more about the watches – the craftsmanship and story behind each piece is fascinating.

“When I’m not training and playing, I like to swap my footy kit for something a bit more dressed up and there’s no better accessory than a luxury watch. This year it will be something to show off on the red carpet at the Brownlow.” Christian named his prized timepiece as the Panerai Submersible QuarantaQuattro ESteelTM Verde Smeraldo. “It’s functional and versatile. You can wear and match it with different outfits. I also love the colour and signature crown guard,” he said.

“A classic watch is timeless, and it’s something you can keep forever. In some ways it is similar to being a professional athlete in that you can see the outcome of years of dedication and hard work, and the importance of paying attention to every little detail.”