Since launching in 2020, the Brooklyn creative studio Wenjüe Lu has released limited collections of clothes, soft sculptures and installations with the aim of promoting “longevity, sustainability and individuality,” says co-founder Chufeng Fang. Its garments are made from undyed cotton and linen, and the studio offers a mending service for customers to encourage lifelong ownership. In September the brand launched a fragrance in collaboration with the New York-based perfumer Yi Fei Li. The scent, called Wiid, has notes of bitter gourd, marijuana and patchouli. “We wanted to begin with the cannabis plant and end with something that feels more like an incense stick,” says Fang. Wiid is bottled in hand-carved glass bottles with wooden lids — each one is numbered and unique. And for those who want an additional layer to their fragrance, Fang and his co-founder Wenjüe Lu have created a zine, Wild Is the Wiid, that offers a guide to experiencing the perfume as well as poetry. Approximately $160, wenjuelu.com.
