The Parisian feel of the “Paris end” of Melbourne’s Collins Street has become even closer to the French capital with the unveiling of Cartier’s reimagined flagship boutique at number 90. Following an extensive, 11-month long renovation, the storied Maison has returned with a space that captures the daring elegance of the jewellery and watch creations they’re known for.
The building itself, a stunning example of Melbourne’s early architectural grandeur, has been sensitively transformed by Paris-based firm Bidard & Raissi. Their vision blends classical symmetry with modern softness. Timber finishes sourced from Tasmania set the tone, hand-applied patina finishes along with textures that nod to Melbourne’s botanic gardens and moody light bring a sense of the city and it’s surrounding regions into the store.
In the jewellery salon, a bespoke glass marquetry panel by French artist Myriam Hubert draws the eye. Here, Cartier’s iconic panther prowls discreetly behind native flora, anchoring the space in both Parisian mythology and local landscape.
Courtesy of Cartier.
Courtesy of Cartier.
Quartz crystal chandeliers by Melbourne lighting designer Christopher Boots illuminate the watch space, inspired by the region’s natural mineral resources. Below its shimmering elegance rest some of Cartier’s most iconic models, including the Tank, Santos and Ballon Bleu.
The upper floor also hosts Cartier’s high jewellery, bridal and fine jewellery collections. In these rooms, softened pink tones and curved architectural lines evoke Melbourne’s changeable skies and natural rhythm.
The full range of Cartier’s signature collections is present. The unmistakable oval of the Love bracelet. The nail’s bold reimagining in Juste un Clou. The spiked elegance of Clash. Grain de Café glows in brushed gold, carrying echoes of Riviera summers.
There is a bar too, should you require refreshments as you peruse the ranges. Champagne is served daily, along with bespoke cocktails. A curated rotation of artworks lines the walls. In every corner, the emphasis is on experience.
