The past 12 months might be some of the biggest in Troye Sivan’s career to date. The Australian singer-songwriter and actor took to the red carpet at the Met Gala, collected accolades at the ARIAs, and announced he’s coming home this November for an Australian tour. Meanwhile, he’s been touring the United States with singer-songwriter Charli XCX – remaining ever-present on social media, nailing the viral “Apple Dance.”
Sivan’s latest venture sees him expanding his craft beyond performance. He teamed up with his brother, Steele Mellet, to launch Tsu Lange Yor, the first Australian fragrance brand to debut at mega beauty retailer Mecca, landing on shelves today.
The collection features nine distinct products, ranging from fragrances to candles and home objects like oil burners and bowls. Visual art plays a big part in Sivan’s music, with his film clips and campaigns setting his songs apart. The campaign and creation of Tsu Lange Yor are no different. The brothers enlisted local creatives including sculpture artist Joel Adler for the design and perfumer Craig Andrade for the scents, along with Joe Brennan, Lauren Bamford, Sarah Pritchard, and Byron Spencer for the visual narratives.
“This isn’t just about creating a fragrance,” Sivan says. “It’s about telling a story, our story, through scent and design. We wanted every piece to reflect the artistry and creativity that Australia is known for.”
Every product in the new collection is proudly made in Australia. The brand’s signature scent, TLY 5755, showcases Australian natural botanicals and features Tasmanian Mountain Pepper, a first in fine fragrance. Each scent in the collection is inspired by local landscapes. SASSAFRAS nods to Sivan’s family roots in the natural beauty of the Dandenong Ranges, where his parents live, while POOL evokes endless summers spent at the Fitzroy Pool.
Discover the Tsu Lange Yor collection now. www.mecca.com.
